Having worked in the PR industry for more than a decade, Lana has a proven track record of delivering high-impact results across multiple sectors. Her leadership has led to the successful execution of national publicity campaigns that capture the hearts and minds of consumers, media and social influencers alike. Having worked with a wide variety of clientele, including Airbnb, E! Network, Jaguar/Land Rover, ZICO, Clinique, Teen Vogue, P.volve, amongst several others, Lana has a steadfast passion for creative brand building and a fresh, results-driven approach to strategy, execution, storytelling and experiential activations.